In a previous post, I wrote about working with your perfect client in 2008 and gave you a home work assignment to help define who that client is. Your definition of a "perfect client" may not be the same as someone else's vision of their ideal client.
In your assignment, I asked you to review your past transactions that you really enjoyed:
Are there any common traits between the transactions? For example: Are they in a specific neighborhood or price range? Are they first time home buyers, move up or luxury homes? What are their personal demographics? Are they single or a family? What do you have in common with these clients?
Your next step is to keep this in mind when you're writing on your blog. Here are some examples of:
You find that selling homes in a specific area like "The Highlands". You write a post about The Highlands. It can be about the general area, area parks, a favorite shop, school or a local event happening at The Highlands. Pictures tell a 1000 words and are great for posts about a specific area.
You determine you like working with "move-up buyers" over first time buyers. You could write a post about "buying your next home". First time home buyers and luxury homes are entirely different topics. Investment buyers? You could do some excellent articles on how to buy rentals. I recently had a Mortgage Porter reader ask me to write more about jumbo mortgages...I didn't realize that after 400 posts...I've really not focused on Jumbos (these past few months...jumbos have been lying low). I'm writing more about jumbo loans and I know I will attract more "jumbo" clients.
What sage advice do you have for your "ideal" clients? Share real life stories (I change names or leave names out unless the client has given me permission to use their name). Talk about your transactions in a post.
Have you found that you have certain things in common with your ideal clients from past transactions? Is it golf, cooking, travel, pets, wines or your favorite local clown cause? Write posts about your personal favorite topics and you'll attract clients who enjoy the same things you do. It does not have to be real estate related and it shows your "non-work" human side.
If you follow this advice, you all ready have a few weeks worth of posts--especially if you mix in a new listing or market area report/stats. (You don't have to post every day...start with a goal of 3-4 posts per week). How does this work? When you write your post and add your key words and tags at the bottom of your typepad post, consumers "google' specific terms for what they are looking for. If you write enough topics and things you care about...they will find you through your blog.
Attracting clients to you from writing about what you enjoy and sharing your knowledge about real estate is a wonderful way to evolve your career.
Stumble It!
